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This is why I fuccs with Nipsey Hussle so tough checc out his blog post dudes 100


Happy New Year Everyone!

Now the question I ask is: What will you do new this year? I don't quite believe in making new years resolutions on the 1st of Jan only to break them by the 2nd of Feb! But the thrush is . . . as the universe expands so must we. 

My personal evolution for 2011 is to rid myself of negative thinking habits and apply intelligence and determination to every decision I make. With each day we are presented with a new opportunity to posses our individual concepts of greatness and in 2011 I encourage each of you to grasp it with full vigor and confidence. Remember success is a Marathon, PICK A PLACE AND RUN IT TIL ITS OVER WITH. 

Look forward to consistent flow of content on ihussle.com and a year full of progress. To start the year off, enter the site and check out The Marathon (BOOK): over the last two months Jorge Peniche and I met every morning, and had discussions regarding everything from the state of hip hop, to art, to gangbanging in los angeles, to the relationship between blacks and latinos in the prisons.

Reason being, we were working on a concept that turned into The Marathon (BOOK) and wanted to understand each others perspectives on life. Jorge being a gifted up and coming photographer from los angeles and me being an artist on the grind from the same place I figured we would be able to complement the music aspect of this release with a story Told in images. 

As we began to discuss ideas it became clear that a traditional one day photo shoot would not fully express our vision, so Jorge turnt his grind up to the max, and caught the bus to the all $ in studio every morning to meet with me and capture my "Marathon". Everything from checking into probation, to driving hours to shows, to riding thru my neighborhood he was shotgun in tha coupe with me. 

Once the pictures were all shot, we decided to include the original lyric pages that the Marathon (music) was written on as a offering to the people who wanted a deeper insight to my creative process, complete with lines that were crossed out and written over!

Finally we designed a concept for online delivery since the project would debut as a digital only piece exclusively on: IHUSSLE.COM.

So without further delay here is THE MARATHON (BOOK), Photos and design by Jorge Peniche The great!

WITH RESPECT 
-NIPSEY HUSSLE
100.

Sent from my iPhone

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